MR. WOLFE'S FIVE QUESTIONS
The Startable Scorecard
Use this page before you spend a dollar on a shop that looks busy. If a line is a guess, leave it blank.
What does the crowd think it sells?
The street picture. The homepage. The price on the glass. The obvious product in one sentence. No adjectives.
Where does the money actually come from?
Who pays, for what, how often. One named source. Not a YouTube comment. Not a blog average.
What does it take to open one in a real town?
License, truck, lot, lease, franchise Item 7, or a named ask. If you cannot find a number, write “not sourced” and stop.
What looks like profit and is not?
The fake secret. Extra days. Extra pumps. The luxury trailer. The ten-dollar sign that is dead.
What one number says this shop is alive or dead?
The number. The year. The source. What would break the reading.
If you cannot see the check, you are still looking at the sign.
Get the complete Wolfe Start Journal — ten completed files, the pick-one page, the first 30 days — at WolfeJournal.com. $47 one-time.
Mr. Wolfe is a fictional AI-voiced character. Educational commentary, not financial, legal, or business advice. A completed page is a reading, not a forecast.